The Life and Philosophy of Mark Zuckerberg |
| The Life and Philosophy of Mark Zuckerberg Posted: 13 Sep 2010 05:14 AM PDT WASHINGTON, DC – Who is the man behind Facebook? In this week's New Yorker, writer Jose Antonio Vargas tries to find out. The 6,000-word profile of Facebook co-founder Mark Zuckerberg delves deep into his personal life (we meet longtime girlfriend Priscilla Chan) and explores his ideas about privacy and openness. Vargas depicts him as "robotic" and awkward, fiercely ambitious and, at times, self-deprecating. While reporting on Zuckerberg, Vargas becomes Facebook friends with him and is surprised by how much he shares on the social networking site—a practice that in hindsight makes a lot of sense: Zuckerberg may seem like an over-sharer in the age of over-sharing. But that's kind of the point. Zuckerberg's business model depends on our shifting notions of privacy, revelation, and sheer self-display. The more that people are willing to put online, the more money his site can make from advertisers. Happily for him, and the prospects of his eventual fortune, his business interests align perfectly with his personal philosophy. Here's what others are saying about the article: In 1996, Zuck built an instant messaging program in Atari BASIC for his dad's dental office. His family used it to communicate. They called it ZuckNet.AOL and Microsoft offered to buy a music program Zuckerberg wrote in high school. Mark drives a black Acura TSX because it is "safe, comfortable, not ostentatious." Facebook is blue because Zuckerberg is red-green color blind. "Blue is the richest color for me. I can see all of blue," he tells Vargas. Facebook has conference rooms named after bad ideas. Some of the names are hilarious: "Knife at a Gunfight," "Subprime Mortgage," and, our favorite, "Beacon."
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